I love the "For Dummies...." series of books. They are simple, basic and helpful. Here is my version of College Ministry for Dummies.....
Do what YOU are capable of doing. Don't just copy someone else.
Try 2 or 3 different approaches to see what works best on that campus.
Learn from others, but establish your own unique thing.
Don't try to be everything to everybody.
Your style attracts certain students.
Be wisely generous in your spending at the start of a semester.
Find the places or events on campus where you can most easily meet the type students with which you are trying to connect.
Make friends with college administrators.
Match your events and planning to the campus calendar and seasons.